Despite your flattering figure, at one time or another, you need to cover up that swimsuit. Whether grabbing a drink at the pool bar, setting up at your favorite beach spot, on a fast grocery run or out to lunch, there is no reason you can’t be stylish and chic while donning your summer beachwear.
The uncertainty surrounding customer demand can give retailers fits trying to make sure they have enough to sell without having extra goods to sit on the shelf until they are worthless. Bread isn't the only thing that has a short shelf life. So does designer swim apparel. That's just one of several things complicating inventory management at SoldOut Swimwear, says owner
Samuel Stoerkel. "It's a very careful dance we do to make sure we have what the customers want," said Samuel Stoerkel.
"Let's face it, how many women really love the process of buying a new swimsuit? For years, even for those with perfect bodies or at least perfect body images, swimwear shopping has ranked right up there with having a root canal.
Well, guess what? There are plenty of reasons to step into the dressing room again without reaching for the anti-depressants. Savvy Marco Island retailers currently feature such a vast array of swimsuit styles that they may well accommodate 4 generations of customers. And for those of us who aren't candidates for the swimsuit edition of Sports Illustrated, oh, have our options grown!"