Jag started the “all age appropriate” swimwear business. The Jag swimwear customer is most concerned about the fit, value, and a suit that gives a nice fresh clean look. Whether she’s 13 or 58, she demands coverage in her suits that don’t make her tug and tug to get the suit to stay down. With all the changes in swimwear, Jag has been one of the most consistent brands is all of swimwear. Jag swimwear is always challenging themselves with new ideas, yet staying true to their core customer.